MONOPOLY

Even after one year, no competitor for us.

1. There are around 200 call taxi companies in Chennai. Ours is the only callauto company.

2. The biggest call taxi company is limiting their fleet to 1500 and finding it hard to expand.

3. There are more than 60,000 autos in Chennai city. Each auto earns around Rs 700. It is around Rs 4,20,00,000 everyday.

4. Even if we reach 10,000 auto at the end of the year vast untapped potential is there.

5. Call taxi is not a competitor for us. For the first 5 KM they charge Rs 100 and for ever additional KM they charge Rs 10. Their minimum fare is Rs 150.

6. We made extensive study of auto people, trade union leaders, medias approach, stand...

...autos, line autos, govt. rules, permit procedures, user timings, dense auto user areas, potential customers, effective exposure media, opinion from consumer association, requirements of call centre executives, the required training, penetration of bulk sms, bulk E-mail, the relevant software, etc..

7. Note that 'JUST DIAL' is the leader in talking yellow pages. Since there is no competitor for callauto , even though we didn't register with 'JUST DIAL', they give callauto phone number, to be relevant in their trade.

8. Our company is GATES INDIA and our web is www.chennaicallauto.com. But we make advts. with CALLAUTO as the prominent word. Of course Chennai people first time heard the word callauto and happy to know that autos at doorstep available through a company.

9. We never tell the customer that we are giving a cheaper auto service. Our advantage is 'DOORSTEP SERVICE' and 'NO BARGAIN'. For shorter distance up to 5 KM it is costlier, but beyond that distance it is very reasonable.

10. Of the metro cities Delhi, Bombay, Calcutta, Bangalore and Chennai, only in Chennai few autos switch on the fare meter, periodically medias shout about it.

11. Go through blogs regarding Chennai autos and find the worst behavior of Chennai auto drivers and find appreciation for our call auto service. The comments accumulated during a period of time and find that there is no competitor for us.

12. There is heavy pressure on us to introduce more autos, expand operating area and extend operating time.

13. Attaching herewith 2 leading media report about Gates India's Call Auto services.
a. The Hindu b. Motor Vikatan